With Mobile Buy you can approach your customers on their most personal medium and constant companion, their mobile phones, which they can use to spontaneous shop with you and to pay for their purchases. Your collections risk is minimal, because settlement is made through your customer’s credit card.

• You profit from an additional, innovative sales channel.
• You can communicate with your customer direct and rapidly by SMS.
• You enhance customer loyalty with regular new and attractive offers.
• By evaluating the customer data you gather, you gain valuable insights into your customers’ behavior and preferences.
• You can send tailored-made offers to your customers.
• You can feed a CRM database (customer relationship management), which provides insight into the preferences and buying behavior of your customers. Because this customer database is not based on postal addresses, but on mobile phone numbers, it is more up-to-date then customary address databases.
• You keep your infrastructure costs low. 

1. The merchant enters his offer in a Web-based tool.
2. The merchant distributes information about attractive offers, which customers can pay for with their mobile phone. In this information (e.g., advertisement, poster, flyer), the merchant lists the offer code and SMS call number which the customer can use to buy the product or service (e.g., «Send an SMS with the keyword ‘special offer’ to 723»).
3. Once a customer master mobile number list is built up (SMS community), the customer can send out information about new offers by SMS without a long lead time.

Advantages for end customers/users of Mobile Buy

• They are able to shop spontaneously and on the go
• One-time registration, then unlimited shopping
• No more waiting on line at the cashier

Registration made easy

• The customer only needs to register once through your website on the secure Mobile Buy platform.
• All that is required is a mobile phone from a Swiss mobile provider and a credit card (MasterCard or Visa).
• Mobile Buy also has its own basic registration site: www.mobile-buy.ch and thereby offers a basic customer list
  

• The customer orders what is on offer by sending an SMS with a defined keyword to the call number.
• The customer receives an SMS with details about the offer, which is confirmed for security with the customer’s mobile PIN before payment can be made.
• The purchaser receives SMS confirmation of the completed purchase.

• Mobile phones from a Swiss mobile network provider
• MasterCard or Visa credit card
• Skidata KeyCard (for Mobile Buy in ski regions)